Magazine
Magazine racks are a necessity for organizing, displaying, and selling magazines and other periodicals. However, with such a wide array of different racks available, it is often difficult to choose. Magazine racks, or magazine trays, mount on walls, rest on countertops, or stand on the floor. There are some with traditional designs and others with more modern takes. No matter your preference, there are some important things to consider before you buy a rack.
The first thing to analyze when selecting a magazine display is the amount of space you want to designate to a periodical display. For owners or managers of smaller storefronts, retail stores, or boutiques floor space is most likely at a premium. Therefore, a wall mount or countertop magazine display is a better choice. Wall mount and counter top magazine racks are available with wood, plastic, acrylic, and metal frames to match the décor of your wall or countertop. You can choose a magazine rack with one, two, three, or many more pockets designed specifically for magazines, newspapers, or brochures. There are even magazine rack models that can serve as both countertop and wall mount models. For larger stores and supermarkets, a floor standing magazine display might be a better choice. Floor standing models normally come with more pockets and rotating designs. There are floor standing magazine models that are light weight for portability. You want a magazine display that will suit your space.
Next, you want to consider how big of a magazine display you want. There are many different types of elegant racks with single and multiple pocket designs. Some display models come with adjustable width pockets to accommodate every type of periodical from wider fashion magazines and thick Sunday newspapers to thin brochures and directional guides. Single pocket models take many forms and can serve many functions. Realtors use outdoor single pocket racks to advertise new pieces of real estate they are selling. Even though they have one pocket, some models come with a snap frame poster holder for additional attention. However, this is not to take anything away from multiple pocket magazine racks, which are designed with bookstores and magazine outlets in mind. Large business complexes tend to buy multiple pocket magazine displays to hold each company’s catalogue or brochure. There are even wall mounting magazine racks that have 48 pockets for each employee’s business card. Your viewing audience will be more attracted to a magazine display that is appropriate for your magazine collection.
Finally, evaluate the aesthetics of your business. It is important that your magazine display has the features that suit your overall environment. Upscale and modern takes on magazine showcase models are perfect for museums and art galleries. There are wooden displays available with handsome stain finishes and table designs that will garner attention to your periodicals. Schools and children’s museums are more likely to take advantage of “wave shaped” displays for holding leaflets and activity books. These “wave shaped” racks often also come with poster holders for advertisements. More traditional market and store front owners would be more interested in a simple rotating or wall hanging magazine showcase. These magazine racks grab people’s attention and make customers more interested in your magazines, brochures, catalogues, business cards, newspapers, or other periodicals.
Once you consider these three questions, buying a magazine display will be a much more enjoyable experience. Choose the rack that is optimal for your specific situation. An informed decision is always the best decision!